Class+Notes+Jan.+5

1. Introductions

2. What you hope to get out of this class.

3. Manhattanville Comm Wiki

4. Why communications is important for school leaders. What kinds of communications challenges does your district face? Examples?

5. Types of communication

--oral --written (press releases, letters home, newsletters, etc.) --digital (blogs, websites, enewsletters, Facebook, Twitter, etc.)

6. Guidance and guidelines

--key communicator networks (see Key Communicators page on Wiki) --strategic communications plan (building level and district level) --social media guidelines --acceptable use policies

7. What we'll cover in this class

--writing a press release and general rules for dealing with the media --development of a school district strategic communications plan (follow the rubric) --best practices in using digital communications tools

8. Discussion of assignments for Jan. 7 --demonstration of LinkedIn --the basic elements of a press release